The Russians learned hard lessons from the summer of 1941. One of those lessons was to avoid the direct approach, to tackle the enemy at his strongest point. General Guderian (the famous Panzer leader), adopted the approach of quickly advancing around the main concentration of enemy forces. Using the power and agility of his Panzer forces. The results were massive gains and large numbers of prisoners taken in these pincer movements.

I'm seeing that we have a similar challenge now as a company we are seeking to break into new markets. We are faced by large multi-nationals with their armies of consultants. We'd better take the indirect approach and create new products that allow us to leap-frog over these slow, lumbering beasts. Being smaller gives the company and edge (when it comes to change). On the other hand we better make sure we deploy using our best resources, with clear vision.